New Google Algorithm Update 2024, Google is on a mission. A mission to make the internet a better place. With their new search algorithm update coming in July 2021, this will be Google’s biggest change since Penguin 4.0 in 2015. Here we’ll tell you everything you need to know about how your business will be affected — and what you can do about it!
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What is Google’s mission..?
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful”. And this is their biggest change to date. Every year, Google implements major changes to the search algorithm to ensure its relevance and usefulness for everyone. It’s a complex process with many factors affecting SEO and consistency. What’s more remarkable is they just recently announced they’ll do it again! What do these changes mean for your business? It’s time to talk about what caused search volume to drop by 42% in Q4 2019 compared to Q3 2019. Google’s algorithm relies on 3 main factors: When two (or more) factors cause your rankings to drop, you may want to re-evaluate your entire SEO strategy. Check out this extensive article we wrote about 8 common mistakes companies make when redesigning and growing their digital presence. One of the main factors driving search volume was Off-page SEO. Check out these stats from Moz to see how well your website ranked in: Now, it gets even crazier. Google wants to make sure that you’ve tried everything to promote your business online, from ads to Facebook ads, paid or organic, to private recommendations. Anyone who has done anything organic online knows that it can be overwhelming due to all the different factors you need to account for. You may have only focused on SEM (Search Engine Optimization) creating ads and only tried to promote your products through social media. Even when you know the best (and free) platforms for your sake, it can still be overwhelming. Google wants to make sure you haven’t given up on organic promotion or ads altogether. In 2018, Google implemented a new evaluation algorithm called Rank Math in which users are ranked by how relevant their content is. This is similar to the old Penguin 2.
What is the new update Google is going to launch in July 2021..?
The new update Google is going to launch in July 2021 is the Page Layout Update. It is a major algorithm update that Google is going to launch and it is going to target site designs that have a high ad to content ratio. The update will also include a change to the mobile interstitial penalty. There are two factors that separate the Internet’s oldest and hottest brand, Google. The Google brand is classical and is associated with good quality and utility. Their competitors, Facebook and Amazon, are not too far behind. Google is the company that sits between the two and they have made several bold moves in this space. Like everyone else, Google puts their money where their mouth is and track down the best of the best. Let’s take a look at what Google is going to do to you. The first step in their new search algorithm is going to be to take a look at how your site’s interstitial ads (which are designed to bring your users to the main content advertisement) are running. The review is just one part of Google’s upcoming algorithm update. They’re going to use this information to determine what’s considered a good interstitial ad and what’s not. From the update’s announcement: “So we’ll start with extended interstitials on Google websites. These are ads that disappear as soon as you leave the content you’re reading — often brands will run this on mobile, sometimes on desktop. Short interstitials are two to three seconds and come in pairs of ads. Interstitials are what most people think of when they think of Google ads, but we want to target ads based on relevance and user experience, that’s also why we’ll start applying these updates around the world.” This means that your sites best interstitial is going to be the one that brings you to the main content — not the one that takes you away to another page. You’ll know that Google’s design team is working on your site when every interstitial ad on your website has to do the same thing.
How will my business be affected by the new algorithm..?
With the new changes to the Facebook algorithm, Facebook will be prioritising content from friends and family above business pages. This means that people will be spending more time on Facebook interacting with and engaging with friends and family, and less time on Facebook passively scrolling through business pages. You might think this is great news. You might think it means your business page will suddenly gain traffic, get featured, get more views, and more followers. This is not the case. With the change to the Facebook algorithm, the time a user spends on Facebook will not be the same after using your business page. Some people will obviously see a huge increase in their time on your page and others, who have zero business page engagement, might see their profile time decrease. As a result, your ranking on Google search and at Facebook will change. When you’re searching for information, showing up in top results pages (topics), or tagging and publishing images, you’ll have less time to engage with your audience. This means generating leads, nurturing relationships, and driving sales will become tougher. Don’t despair if you’re not seeing the results you expected. The good news is, as Google changes their algorithm every 3 months, this will be the update in july 2021. With every update, businesses like yours are forced to adapt by only listing services on the platforms they truly want to be featured. With this update comes an important caveat. Google will not blatantly remove your business from the internet. Instead, the update is meant to create an environment in which businesses only show up as relevant, and therefore used, search queries, in their organic search results. If you establish yourself as more than just a store, perhaps through quality content or even collaborations, Google will allow you to show up there. If you’re truly a service business, you’ll have to surface more. If you’re a social media platform this could mean showing up in front of your current organic reader base, or perhaps posting images alongside your blog posts.
What can I do about it now..?
Are you comfortable with your current level of self-discipline?
If you don’t feel like you have enough self-discipline to reach your goals, you have two options:
1) get more self-disciplined or
2) get more forgiving with your self.
This concept is known as berating yourself for whatever you think is a lack of discipline. Berating yourself for not reaching your goals is widely considered a mental deficiency.
However, giving yourself credit for achieving your objectives without expecting any credit in return is adaptive and cognitively healthy. Having self-discipline is integral to self-development, productivity, and other key aspects of life. “A person with a high degree of self-discipline is more likely to accomplish her goals, cultivate her talents, and overcome challenges” — Frances Foster, Professor of Organizational Behavior and Applied Behavior Analysis Avoid berating yourself when setting a goal. Instead, evaluate where you’re at today regarding achieving what you want to achieve tomorrow. When we keep repeating the same action over and over again, our brain associates that behavior with the reward. Instead of repeating the same action unconsciously, consciously choose to do one kind of behavior instead of another.
Choose to go to sleep instead of staying awake. How do you make that choice? Read more about how your brain responds to rewards in our recent post: How Do Your Brain’s Reward Systems Work? The “Brilliant” party rule, also known as the sunk-cost fallacy, has a name. As Jill Duffy writes in Time: Life’s greatest successes affect us directly and consistently. So we don’t stop learning from failure. If you’ve already started to learn some new skills or gain some experience, you’re already ahead of the curve. Most people don’t start doing something new until they feel like it should be their current stage of development.
What can I do about it later..?
What is algorithm update? When is an algorithm update released? When is the “featured snippet” update coming? Will certain types of content (news, images, video, or apps) be removed from the search results? Can I take precautions and prepare for algorithm updates? Summing it up Google’s mission is to enhance peoples’ access to the knowledge and information they need in their lives. Google has historically been consistent in its mission to provide searchers with relevant, trustworthy content and relevant, trusted brands when they search. Unlike competitors like Amazon and Facebook, which are constantly changing their algorithms to match searcher trends, Google has a consistent and reliable source for its information, namely its users. Under this mission statement, they strive to serve the searcher’s intent by providing just-right content content in a visible and efficient format to satisfy the searcher’s query. But does Google always do this? When and who uses Google for information retrieval? According to Google, there are three groups of users that rely on the search engine for information retrieval: Acquisition users – users that begin a transaction and convert into a customer. Transactional users – users that sign up for an online service or buy a product, but then transact in other areas of online marketing like email marketing or advertising campaigns. Seed-stage users – users that search for information within a fraction of a second of typing a query into a search box. When the algorithm is initially presented to the algorithm team, each group is given a different spin on how the algorithm should work.