How to SEO Optimize Your Blog, Search engine optimization is the name of the game for bloggers. If you want to make money blogging, you need to know how to optimize your blog for search engines. But there’s a catch: Search engine optimization without content marketing is boring. And boring means people won’t stick around for too long — meaning fewer readers, fewer visitors, and lower ad revenue. Fortunately, there are ways to keep your blog SEO optimized while also keeping it fun!
The basics of SEO:
One of my favorite quotes is from Wayne Gretzky: “Skate to where the puck is going, not where it has been.” I think this is a great way to approach SEO. I’ve created my own tip for making posts that are suitable for search engines. I’ve tried connecting a few of my projects and best-selling authors with the phrase “Make Your Content Relevant to Search Engine Results” but it didn’t really seem to work for most of them. I think it’s partly because they know their audiences, so it doesn’t really fit. If that doesn’t deter you, here’s a fun way to come up with new and unique ideas on how to make your blog perfect for search engines: make it a trending topic! Consider alt tags, are you aware of them? I realized some of my blog posts had at least one in them, which is a little odd, but not that problematic since it’s relevant to the post and mostly just decoration. OK, it’s not cheating — I was actually using the tags as guidance for the blog tool. I found Google webmaster tools to be really useful, once I got my head around the little green boxes after I uploaded my blog. But let’s say you need to cheat and have alt tags in your posts, what are the implications?
Well, you can basically steal the reader’s intention. And since Google gives you some stats when someone uses an external link, you can easily guess what kind of words your audience would be searching for. Before recommending another tactic for making sure your content is relevant for search engines, I think it’s important to outline why you think one tactic is better than the other. If it’s not relevant for search engines, why would I even spend time writing it down in the first place? With SEO, you have to consider multiple factors.
How to make your blog SEO optimized without being boring..?
The balance between SEO and readability is crucial. The more boring your content is, the less likely people will be to continue to read it and the less likely they’ll be to share it. The more SEO optimized your content is, the less likely people will be to read it and the less likely they’ll be to share it . An increasing number of people have read articles that were only SEO optimized. This trend is likely to continue due to the amount of content out there on every topic out there. However, think about the kind of content you write. Is your content geared toward a narrowly-defined audience or a broad audience? Suddenly, your content marketing strategy begins to shape up. It might consist of moving from SEO-focused content to more content that is not SEO-focused, but is easier to read and that has a higher ad click-through rate (CTR). The most successful blogs are evergreen. They provide their readers with a steady stream of valuable information and content, that they come back to because it’s helpful, old news, or both. Perhaps one of the reasons every content marketing blog fails is that they take for granted that a reader fully intends to come back to their blog and continue reading it after they read the introduction. Once they finish the intro, people often write comments on the original blog, suggesting things they would like to see or implement. They fill out a form on the blog and leave a voice memo asking for feedback. All of these things take time and energy away from the author of the post and a potential reader sees an empty space. A meaningful post that the author has put tremendous time and energy into would attract high-quality comments. Search engines like Google prefer content that is easy to read because reading is what they are paid to do. Reader attention is of the utmost importance. Search engines are looking for a level playing field.
Ways to keep SEO and content marketing separate:
The content you create should be useful, entertaining and informative. It shouldn’t be full of keywords to trick search engines into ranking you higher.
To make sure you’re creating content that’s useful, entertaining, and informative, use these tips:
1) Don’t write about topics you don’t know much about. As a rule of thumb, if you’ve never written about it before, create a tutorial or explainer post about it that’s missing core elements of the topic. If you know it, you already know how to write about it. But if your readers don’t know it, how can they learn about it? Yet another opportunity for you to learn to be more resourceful!
2) Use back end or external links to your blog posts. When you link from another site to your blog, it gets automatically included in the search results. This is a very popular SEO tip for bloggers. In fact, there are several high-authority back links that can pull a lot more traffic to your blog than your typical homepage link. This link kind of means that if another site links to you, people can see your other blog content as well.
3) Use three to four high-quality text keywords. Google loves words that include the exact phrase, “are you sure,” as well as phrases like: “double check,” “exactly,” “reasonable” as well as anything with two or more of these synonyms. Using these keywords will super-charge your search engine optimization and single-source content.
In fact, 30 to 50% of Google’s credit goes to these phrases. It’s about business — in other words, using phrases like, “are you sure,” “double check,” or “exactly” will make your content more credible, trustworthy, and interesting to readers. Now that you know how to write content that’s SEO-optimized, here’s what else you can do: Finally, you need to make sure your content is engaging. And that means you need to create a handful of headlines that grab your audience’s attention in no time! To create engaging headlines, here are a few tips: 1) Use the right combination of words.
How to write interesting blog posts that readers will enjoy and share..?
Use these six steps to write your blog posts:
1) Brainstorm a list of ideas for your blog post.
2) Once you’ve decided on a topic, come up with a headline that will grab and hold your readers’ attention and tell them exactly what they’ll learn by reading your blog post.
3) Write your blog post outline.
4) Use two to three headlines to brainstorm subheadings, and then write five to ten short captions.
5) Keep adding more blog post ideas as you write until you’ve reached your final outline, or draft. (Planning, writing, editing, and publishing is all part of the process.)
6) Once you’ve completed your draft, publish your blog post and watch it pop up on all the search engines you use. To help you get started, try A/B testing your homepage titles and subheadings — especially if you want to write a novel idea or newsworthy subject. Ready to try this? Below are several sample headlines that have performed well in Google searches, according to Google Search Console data.
Title of a popular viral story on Harvard Business Review: “Here’s the Rest of the Story” Headline of a popular viral story on Moz: “They Talk About What They Eat. I’ve Got 5 Tips for Making That Work in Your Diet” Headline of a viral story on HBR: “The thing that has kept me up at night about running out of time is…” Title of a popular personal finance story on Forbes: “How to Find the Love of Your Life in 30 Days” Headline of a popular popular tech story on Search Engine Land: “The Step-by-Step Guide to Google’s New Double-Click Back Button” Headline of a popular viral James Altucher story on Debugger: “Learn More About How to Confuse People With Viral Content Ideas** via Email” Ok, you’re ready to test your homepage headlines on Google Search Console and see how they perform. Stop here if you’re just looking to generate headlines.
Conclusion: You can keep your blog SEO optimized while also keeping it fun! It’s possible, you just have to know how to do it right.
Understand the difference between SEO and SEM. Search engine optimization (SEO) is the process of improving a website’s organic visibility in search engines via natural (i.e. non-paid) search results. Search engine marketing (SEM) is the process of gaining exposure for your website using paid search results (i.e.paid ads). That task isn’t too hard to understand as long as you don’t confuse the two words. The problem is, too many people do. As SEOs, we focus only on optimizing for one end of the spectrum — metrics like Page Rank and links. While useful and important, these metrics are only one part of an SEO puzzle. SEO and SEM can be thought of as complimentary activities on the web. For that reason, SEO and SEM are often confused when we discuss SEO. When people think about optimizing for organic search, they usually think about keywords. Most of us try to optimize our sites for keywords, and that gets us near the goal of making our websites have more visibility in search engines. However, it doesn’t stop there. When we optimize a website to have more visibility in organic search, the goal is to draw in readers and visitors from the Internet. This brings us to where we started… Before we discuss keyword placement, which is the next step in our SEO and SEM journey, let’s briefly address content marketing. Instead of promoting keywords, you should be promoting information that people want. This may be through creating blog posts, articles, white papers, or videos. The purpose of content creation and promotion is to get more exposure in search engines, which will affect how search engines rank your site. So in SEO and SEM, content is really only used for two purposes: Traffic and Search Engine Optimization (SEO) and Content Marketing (CM). Search Engine optimization is what draws people into your site (from search engines), and search engine optimization is what makes sure those people stay active on your site (visitors and readers).
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